With more than 15 years of experience in media and marketing, Lisa Gandy-Holton co-founded Working Media Group, a full-service media planning and buying service agency that provides marketing and media buying services to clients, in 2010. They specialize in negotiating rates in all mediums, including print, broadcast, internet, social media, sporting sponsorships and celebrity endorsements. Ms. Gandy-Holton is responsible for working with clients from all around the world to implement their marketing strategies and executing the advertising buys. As the chief executive officer, her main goal is to ensure that the strategies she is executing are optimized to fit the clients’ needs and help them grow.
Ms. Gandy-Holton prepared for her career by attending Georgia College and earning a degree in mass communications. No stranger to success and leading a company, she was the executive vice president of Media Brokers International for five years before starting her own agency. A testament to her commitment and work ethic, within months of opening, she managed to grow the agency’s revenue to over $2M.
Over the course of her professional journey, Ms. Gandy-Holton has become an expert on media planning and buying, business-to-consumer and business-to-business marketing, marketing analytics and communications, social media and digital marketing. Her dedication to her business, her clients and her career has earned her the recognition of the Atlanta Business Chronicle’s “Top 40 under 40” Award.
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