Company: SOTI Inc.
Location: Mississauga, Ont.
For the past two years, Roula Vrsic has played a critical role as vice president of global marketing, driving the strategy and direction that supports SOTI Inc.’s global brand in the enterprise mobility industry. As well, she handles multi-channel marketing, strategic planning, financial forecasting, new business development, product development, enterprise software, team collaboration and research, while overseeing strategies for corporate communications, analyst relations, thought leadership, product marketing, demand generation, product marketing, and channel and field marketing. Ms. Vrsic also uses her expertise in leadership and team motivation to coach and mentor employees handling marketing campaigns and all aspects of SOTI marketing across the globe.
Prior to joining SOTI, Ms. Vrsic served in senior marketing positions in the technology industry with a focus on mobility, security and distributed computing markets, including WatchGuard Technologies, BorderWare, and Platform Computing (an IBM company). Most recently, Ms. Vrsic was the director of worldwide field and channel marketing at WatchGuard Technologies, where she was responsible for leading a worldwide team focused on developing targeted. In five years, Ms. Vrsic hopes to see continued growth and success in her career.
Throughout 20 years, Ms. Vrsic has attributed her success to hard work, mentorship, perseverance, and team support. Initially, she became involved in her profession due to 20 years of experience in multi-disciplined marketing leadership. Since joining SOTI, Ms. Vrsic has earned the Google Android Award for Work Powered by SOTI, and listed in 2013 within the Top 100 Women of the Channel.