Company: First Data Corporation
Location: Norwalk, Conn.
For 21 years, Ms. Garrigues has been an accomplished leader in the marketing field. Joining First Data Corporation in June 2014 as Global CMO, she leads a team of more than 100 marketing professionals stationed all over the world, in her role leading the company’s global marketing function and driving its position in the marketplace. During her tenure, , she has helped grow demand for the company’s products and strengthened the brand, supporting the company’s sales organization with the tools necessary to promote the full suite of First Data’s best-of-class payment technology solutions and services.
Starting her career in Paris, France as a foreign commercial officer with the U.S. Department of Commerce’s Foreign Commercial Service, , Ms. Garrigues then went on to join GE Capital in 1997 and over the course of sixteen years, she led marketing organizations for five GE Capital businesses around the globe, producing successful commercial strategies and building high performing marketing teams as well as strengthening customer focus and value propositions to drive growth, profitability, and long term market sustainability.
Ms. Garrigues’ value lies in her ability to understand key business drivers, consistently linking them with marketing opportunities for growth and engaging all parties in driving change and delivering results. A true business partner, she has a proven ability to navigate and influence debates to achieve the best outcome for the business, coupled with the sensitivity and diplomacy needed to be effective in complex environments.
A strategic CMO, Ms. Garrigues is a decisive business leader with a demonstrated track record of delivering measurable revenue growth and quantifiable Marketing ROI. She excels at driving innovation and growth through new products, branding & communications, and improving the customer experience. In banking/financial services, Ms. Garrigues has expertise developing and executing multi-channel go-to-market strategies and has driven performance improvements across a wide span of products in B2C and B2B markets, her expertise spanning traditional and digital marketing.
Looking forward, Ms. Garrigues is interested in continuing to hone her capabilities as a best-in-class CMO, taking on transformational CMO roles with Fortune 500 corporations, eventually leading to business management roles.. She enjoys working in high growth, fast paced environments where the ability to drive change and deliver significant impact are the norm.
Ms. Garrigues is a graduate of the University of Virginia and the Institut d’Etudes Politiques de Paris, and holds an MBA from the University of Wisconsin-Madison. She has served as a board member of the Commercial Finance Association, the National Council on Competitive Intelligence and the GE Capital Chairman’s Global Diversity Council… Ms. Garrigues has received numerous honors throughout her career, , including being named to Boardroom Insiders “Top 50 Marketers to Watch in 2015” for her excellence in driving transformation. She was also awarded the 2013 GE Capital Leadership Award for Outstanding Contributions to Diversity and 2012 GE Women’s Network Outstanding Leadership Award. In 2015, she was inducted into Elite Women Worldwide. See http://elitewomenworldwide.com/2015/12/18/gretchen-garrigues/ for more information.
First Data is a global leader in commerce-enabling technology and solutions, serving approximately six million business locations and 4,000 financial institutions in 118 countries around the world. The company’s 23,000 owner-associates are dedicated to helping companies, from start-ups to the world’s largest corporations, conduct commerce every day by securing and processing more than 2,300 transactions per second and $1.9 trillion per year.