Title: Director
Company: Luda Productions Pty Ltd.
Location: Brunswick, Victoria
As director of Luda Productions Pty Ltd., Lyudmila Fishman is considered a pioneer in the footwear industry, selling high-quality boots with her equally-innovative husband under the renowned and prosperous trade name of UGG Australia. Their popular boots, typically made with genuine sheepskin and fleece, have hand-stitched finishing and are often considered the warmest and most comfortable winter necessity throughout the world. Ms. Fishman’s wild commercial success doesn’t breed complacency in production and marketing, however; she and her husband persistently create and implement new designs, different skins and strategic thinking when it comes to marketing their products. Ms. Fishman advises others entering the industry to similarly utilize innovation, keep abreast of new technologies, welcome new ideas and approach work with perseverance. Continue reading
