El Centro Hispano, Inc is a nonprofit grassroots community based in Durham, North Carolina. The group is focused on improving the quality of life for Hispanic and Latino residents in Durham, Carrboro and Chapel Hill, as well as the surrounding areas. El Centro Hispano offers a variety of programs and services for the community and its members in four core areas: support services, health education and prevention, education and community organizing.
As the president and chief executive officer, Ms. Rocha-Goldberg is responsible for setting and maintaining the image of El Centro Hispano, managing day-to-day duties and finances and supporting the mission of bringing the Latino/Hispanic community into the wider community and bettering their quality of life. With seven years in this position, she is very good with working with people, and has been named in the Latin American Who’s Who, as well as given the Goodman Award from the Leadership Triangle Columbian Resources Association. She is most proud of where she is today, especially when she considers how she was not even fully bilingual when she first came to the United States from Columbia.
As a professional woman, Ms. Rocha-Goldberg has found that it can be difficult to be taken seriously. She has found that she has to find the perfect balance between being both emotional and professional. Despite this challenge, however, she continues her work because she is inspired by the people she is helping in the community. She knows she is helping improve the lives of those in need, and that is good enough for her.
In addition to her work with El Centro, Ms. Rocha-Goldberg is also a member of a number of organizations, including the Triangle Colombian Resources Association, the Durham County Project Access Board of Directors, the Lincoln Community Foundation Board of Directors, the Durham YMCA Board of Directors and the National Association of Professional Women. Looking to the future, she hopes to continue to grow El Centro Hispano, as well as continue collaborating with more people and other organizations to create a stronger presence in the community. In her free time, she enjoys dancing.
Contact Pilar Rocha-Goldberg: