Title: Marketing & Communication Manager
Company: Department of Housing Services, DePaul University
Location: Chicago, IL United States
After completing a bachelor’s degree in journalism at Northwestern University, Jennifer Roop received a Master of Arts in public relations and advertising from DePaul University in 2012. Although she held a variety of positions with the university, including the Women’s Network Executive Vice President, she eventually settled into the Department of Housing Services marketing and communication manager, a role she has now held for one year. Ms. Roop is responsible for running internal and external marketing and communication efforts, and giving presentations to prospective students and parents/guardians. She is also in charge of managing the marketing area budget.
The biggest challenge Ms. Roop has faced in her career thus far has been transitioning from being in behind-the-scenes positions to the much more public managerial positions. However, she is still looking forward to making changes and improvements and utilizing her writing, editing, and public relations skills as she becomes more comfortable with the role.
Ms. Roop names her greatest strength to be her passion. She takes pride in the work she’s done to put forward the best face of the university. In addition to her work as the marketing and communication manager, she is also very proud of her work with the DePaul Women’s Network, where she cannot wait to start implementing new programs and ideas as the 2016-2017 president. She also works as a freelance editor for legal, medical and educational clients. Looking ahead, Ms. Roop plans to make improvements in her performance as she learns more about her role and continue to highlight the resources available at DePaul University.
Inspired by her mother, who put her own career on hold to be a stay-at-home mom, Ms. Roop would like to be remembered as someone who helped people tell their stories and understand the world around them. She is a member of the DePaul Women’s Network, The International Women’s Leadership Association, the American Marketing Association, and the Association for College and University Housing Officers – International. Her hobbies include social media, reading, traveling, cooking and dancing.
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