Company: The Equestrian’s Concierge, LLC
Location: Petaluma, CA
Ashley Matchett Woods found a way to turn adversity into success. She was brought up as an equestrian, but a lupus diagnosis interfered with her ability to enjoy the sport. The Equestrian’s Concierge, LLC, marries the personal passions of Ms. Woods: her life-long love for horses and her 25-year commitment to branding, marketing, and customer service. The retailer provides everything needed for an equestrian lifestyle. After some time in the industry, Ms. Woods saw a niche and a need for a consultancy for the equestrian business, so she created and operates EQ’s Branding & Marketing Services.
Prior to her current position, Ms. Woods created brand strategies and integrated communications for some of the world’s largest companies as an advertising agency executive, corporate officer, and independent consultant. She also ran global branding accounts for companies like Cisco Systems, Sun Microsystems and Amdocs. To prepare for this career, Ms. Woods earned a bachelor’s degree in business administration, marketing, and advertising, and has experience selling sporting goods in college.
As a woman in today’s world, Ms. Woods feels that not thinking of herself as a woman has contributed to her success; she believes in equality between the genders. Being a woman in a male-dominated industry did present its challenges, but she never brought the limitation to the forefront of her career because she looks at being a woman as an asset, not a disadvantage. Ms. Woods would advise young woman not to use their sexuality for professional gain, however, because it diminishes women as a whole. She would like to mentor and coach young women to speak with power, and how to speak with confidence and conviction.