Title: Found, Chief Executive Officer

Company: Hot-As-Hell LLC

Location: Los Angeles, Calif.

Sharleen Ernster has more than 20 years of experience as a fashion executive of global brands such as Victoria’s Secret, where she spent 13 years in senior merchandising and design roles, including executive vice president of design. She has worked in swim, apparel, lingerie, shoes and accessories, and most recently at Guess as the chief design officer. She is currently the founder and chief executive officer of a new brand, Hot-As-Hell LLC, which will launch in July 2015 with products for spring 2016. Ms. Ernster has previously done major presentations and international webinars in the industry, and has been interviewed and featured in articles.

Ms. Ernster is in the process of facilitating some philanthropic alliances with Hot-As-Hell, LLC, such as working with orphans in Sri Lanka. Initially, she became involved in her profession because she has always loved fashion. Ms. Ernster went to the Fashion Institute of Technology to start her own brand, but was presented with great corporate opportunities instead. Starting with her first internship, she climbed the corporate ladder until she realized she could follow her first love by launching her own brand.

Ms. Ernster received a Bachelor of Science in marketing from Fashion Institute of Technology, graduating with Magna Cum Laude distinction. She attributes her success to a love of learning and having a passion for what she does, as well as being tenacious and listening.In five years, Ms. Ernster hopes to build a $25 to $30 million global niche brand.