Title: President

Company: Mom’s Silver Shop

Location: Sacramento, Calif.

Attributing her success to her courtesy and great customer service, Joyce Espinosa treats everyone with dignity and kindness, whether they buy thousands of dollars worth or sell minimal dollar amounts. Currently, within her eighth year as president of Mom’s Silver Shop, she helps ensure that the eCommerce retailer provides outstanding silver and gold bouillon coin products to clients. As a “jack of all trades,” Ms. Espinosa handles the accounting, buying, inventory, sales, and utilizes her state-of-the-art cash register with her iPad, which assists her in accounting.

An expert in customer services, pricing products, and buying wholesale, Ms. Espinosa initially began in the industry because of her son; he said that the silver market was going to increase. He gave her her first 1,000 ounces of silver and she sold it all in less then four months. The highlight of her career was when she first started she started selling unique silver art. Ms. Espinosa’s hard work paid off too when she earned the Certificate of Recognition for Being One of the Top 10 Fastest Growing Companies, awarded by the California State Assembly.

During her free-time, Ms. Espinosa holds memberships with the Jewelers Vigilance Committee, PCGS, Collectors Universe, and Sacramento Metro Chamber of Commerce. In the coming years, Ms. Espinosa aspires to continue to grow in her profession.